HiON
Stop-lossGoogle CPL crossed $500 for the 4th consecutive week· Google CPL this week: $651 (4 leads at $2,603 spend). Recommendation: pause current creative, test a new angle.
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Stop-lossMeta CPL crossed $400 for the 13th consecutive week· Meta CPL this week: $958 (4 leads at $3,832 spend). Recommendation: pause current creative, test a new angle.
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HiON · FranDev · Pipeline health

Where are deals stuck. Where are they leaking.

Daily — the Sales Closer’s primary surface for the 60–120 day window.

Synthesized · Claude narrative
Confidence · High

36 candidates need attention. 36 flagged urgent — most are MUMBOs over the touch window. Top-of-funnel conversion is healthy at 50%. Funnel waterfall shows pipeline being built faster than depleted across the trailing 4 weeks. Education-stage velocity is the slow point worth watching.

01Funnel waterfall
Trailing 30d — opening + new − advanced − lost = closing. Surfaces whether pipeline is built faster than depleted.
StageOpeningNewAdvancedLostClosingTrend
Leads79+92−43−6122
SQL54+25−20−356
Education13+6−5−113
Financial validation8+4−3−09
Discovery day booked5+3−2−06
Discovery day completed3+2−1−04
Under agreement3+2−1−04
Signed2+2−0−04
02Stage velocity
Median + p90 days in stage vs. target. Reveals slow-killer stages.
  • Education
    median 92d · p90 97d · target 10d
  • Financial validation
    median 88d · p90 93d · target 14d
  • Discovery day booked
    median 89d · p90 95d · target 14d
  • Discovery day completed
    median 94d · p90 98d · target 7d
  • Under agreement
    median 90d · p90 96d · target 14d
03At-risk candidates
Stale, untouched, or past SLA windows. Sortable next session — Phase 2.
CandidateStageStage ageLast touchWeightedReasonsAction
Jordan VasquezMUMBOUnder agreement96d77d$223K96d in stage · 77d since touch · FDD sent > 14d, unsigned · High-value MUMBO, > 5d since touchRe-engage →
Marcus HendersonMUMBOEducation95d84d$184K95d in stage · 84d since touch · High-value MUMBO, > 5d since touchRe-engage →
Aspen Highway PartnersMUMBODiscovery day completed94d79d$164K94d in stage · 79d since touch · High-value MUMBO, > 5d since touchRe-engage →
David ParkMUMBOEducation92d82d$103K92d in stage · 82d since touch · High-value MUMBO, > 5d since touchRe-engage →
Sarah GoldmanMUMBODiscovery day booked87d76d$93K87d in stage · 76d since touchRe-engage →
Granite Peak Real EstateMUMBOFinancial validation88d92d$65K88d in stage · 92d since touchRe-engage →
Linda SundbergMUMBOFinancial validation93d80d$63K93d in stage · 80d since touchRe-engage →
Carlos Park-VegaMUMBOEducation94d78d$61K94d in stage · 78d since touchRe-engage →
Vincent SinghMUMBOEducation97d84d$51K97d in stage · 84d since touchRe-engage →
Aspen Highway PartnersUnder agreement90d93d$47K90d in stage · 93d since touch · FDD sent > 14d, unsignedRe-engage →
Felix BeaumontUnder agreement78d76d$43K78d in stage · 76d since touch · FDD sent > 14d, unsignedRe-engage →
Linda Park-VegaUnder agreement83d80d$39K83d in stage · 80d since touch · FDD sent > 14d, unsignedRe-engage →
Elena HendersonMUMBOEducation84d76d$37K84d in stage · 76d since touchRe-engage →
Quentin MaddoxDiscovery day completed85d80d$35K85d in stage · 80d since touchRe-engage →
Bianca ReyesDiscovery day completed98d79d$31K98d in stage · 79d since touchRe-engage →
Brent MaddoxDiscovery day completed87d90d$31K87d in stage · 90d since touchRe-engage →
Pinnacle Hospitality GroupDiscovery day booked95d79d$29K95d in stage · 79d since touchRe-engage →
Nathan KnappDiscovery day booked80d77d$28K80d in stage · 77d since touchRe-engage →
Reginald BeaumontDiscovery day booked89d76d$25K89d in stage · 76d since touchRe-engage →
Roman RomeroDiscovery day booked94d79d$25K94d in stage · 79d since touchRe-engage →
Lina GoldmanDiscovery day booked88d91d$24K88d in stage · 91d since touchRe-engage →
Naomi PenaMUMBOEducation86d80d$24K86d in stage · 80d since touchRe-engage →
Brent VossFinancial validation81d78d$21K81d in stage · 78d since touchRe-engage →
Jude CaldwellFinancial validation79d80d$21K79d in stage · 80d since touchRe-engage →
Sarah CallowayFinancial validation91d79d$19K91d in stage · 79d since touchRe-engage →
Tessa ParkFinancial validation93d79d$18K93d in stage · 79d since touchRe-engage →
Roman BellamyFinancial validation84d79d$18K84d in stage · 79d since touchRe-engage →
Nathan RaoFinancial validation90d77d$18K90d in stage · 77d since touchRe-engage →
Owen EstradaFinancial validation78d77d$17K78d in stage · 77d since touchRe-engage →
Bianca McKinleyEducation95d80d$14K95d in stage · 80d since touchRe-engage →
Yara VossEducation80d78d$14K80d in stage · 78d since touchRe-engage →
Jordan GoldmanEducation97d80d$12K97d in stage · 80d since touchRe-engage →
Asher LockwoodEducation97d79d$11K97d in stage · 79d since touchRe-engage →
Magnolia Lane PropertiesEducation83d76d$9K83d in stage · 76d since touchRe-engage →
Theo RaoEducation84d77d$7K84d in stage · 77d since touchRe-engage →
Iron Belt InvestmentsEducation80d76d$7K80d in stage · 76d since touchRe-engage →
0490-day forecast
Expected signed deals per week (low / expected / high) from current weighted pipeline.
W1
0.0
0.0–0.0
W2
2.2
1.5–2.8
W3
0.9
0.7–1.2
W4
1.9
1.3–2.4
W5
2.2
1.5–2.9
W6
1.4
1.0–1.9
W7
3.6
2.5–4.6
W8
1.5
1.0–1.9
W9
1.0
0.7–1.2
W10
1.0
0.7–1.3
W11
1.3
0.9–1.7
W12
0.0
0.0–0.0
W13
0.0
0.0–0.0

Forecast range = weighted close probability × 0.7 (low) / 1.0 (expected) / 1.3 (high). Click a week (Phase 2) to see contributing candidates.

05Pipeline coverage
Weighted open pipeline vs. quarterly fee goal × 3 (industry benchmark).
3.33x coverage · $1.6M weighted
01.5x · amber3x · target

Pipeline coverage at 3.33x — healthy. Quarterly fee goal is well-covered.

Goal
$490K
10 signed deals × $49K fee.